Apple, it is the largest publicly traded company in the world, with yearly revenues exceeding a 100 billion dollars (Gupta 1). But what makes it such a massive tech company that is probably worth more than Google and Microsoft combined? Was it the idea of delivering innovative and next generation products to the world; planted by its founder Steve Jobs? Or Apple’s amazing marketing techniques including commercials that delve into consumer emotions or hyped press conferences? Whatever it is, it is working for them and they should continue doing whatever they do. In my opinion, the most important thing to learn from Apple's success is their ability to think outside the box and provide oodles of creativity in doing so. Just look at their headquarters in Cupertino:
Looking at their commercials, it's obvious that they do think differently than the rest, encouraging quotes like "Those that are crazy enough to think they can change the world...they do." Time and time again they have proved this through the release of game changing devices every year. Their Macs/Macbooks changed how people looked at computers and are thriving in terms of sales and popularity each year. After the release of the IPhone, Apple proved to be a great innovator in the SmartPhone industry; giving a competitive edge to leading cell phone devices alike with its touch screen interface.
What is common among all Apple products is the great amount of simplicity they bring in terms of the user interface. I am sure that Apple invests a great majority of their research towards the actual design and interaction way before it is put in place. This is why the consumers of Apple products range greatly; with young kids using them to even older generations. I greatly appreciate what Steve Jobs has contributed to technology and I hope that his legacy to "Think Differently" lives on forever.
Gupta, Poornima (August 9, 2011). "Apple briefly passes Exxon as largest U.S. company". Reuters. Retrieved December 24, 2011.
