Twitter...Something more than a Social Network

Social Networking has gained momentum in the recent years but one special site that has changed everything is Twitter. It has become a powerhouse social networking website that is making the world closer than we think. It has allowed equality and a sense of connectedness in the online world. Now the notion of conversing with your favourite celebrity doesn't seem so far fetched because of it's unique offering.

The aspect of Twitter that I find most appealing is the use of trending topics in tweets and the amount of impact they have on society. For example, when in a Town Hall meeting held July 2011, Twitter received over 110,000 #AskObama tweets (Dorsey 3) The overall power that Twitter brings to users is overwhelming. These trending topics help to find what people are talking about in their specific region. They can be used to help spread awareness about a campaign for cancer or can just relate to a specific event (as in the Oscars). But it still is yet to reach its full potential. I personally think that a Twitter account should be something comparable to getting a phone. The mass benefit it provides to society is great.

Recently we are seeing many business are utilizing it for the purpose of marketing and getting their name across consumers. It helps to gain a personal conversation with the consumer on their reactions and provides businesses with free publicity at the same time. Celebrities who have millions of followers have the most significant impact as single tweets are read by a massive amount of people. Twitter has become more than a Social Network and its uses are numerous.


Jack Dorsey (July 8, 2011). Impressions on the White House Twitter Townhall. The White House. Retrieved July 10, 2011.